Broadways Bakery wins Innovation Award from Lesaffre

KENYA – Broadways Bakery, a prominent Kenyan baking company,has received the prestigious Innovation Award from Lesaffre, a global leader in yeast and fermentation solutions.

The award honors Broadways for its forward-thinking approaches within the baking industry and recognizes the company’s commitment to product quality and innovative practices in bread production.

This achievement adds to Broadways’ reputation as a top bread manufacturer in Kenya, known for its high production standards and dedication to consumer health.

The celebrated award comes after, recently, the bread manufacturer launched its innovative FourSquare bread, designed for easy sharing among families, friends, and colleagues.

This innovative bread comes pre-sliced in 4 quarters, ensuring everyone receives an equal share of this delightful treat.

According to the company, FourSquare bread is not just about convenience; it’s also about quality. Made with carefully selected ingredients, the bread is soft, fluffy, and perfect for a variety of occasions.

“Whether it’s a snack at work, a lunchbox addition for school, or a delightful treat during family gatherings, FourSquare bread fits seamlessly into any setting, ” Broadway said during the launch at the bakery’s headquarters in Thika, Kenya, on August 9, 2024.

Broadways, established over 60 years ago by the Shah family, has grown from a small bakery producing scones to a significant player in Kenya’s bread market, producing up to 240,000 loaves daily.

The company has a history of embracing cutting-edge technologies, such as automated bread production lines sourced from Dutch supplier Royal Kaak, which was implemented to streamline production while meeting high demand.

This technological investment has been instrumental in maintaining Broadways’ position in the market, enabling the company to deliver quality products consistently while managing high-capacity production​

The award from Lesaffre also highlights Broadways’ continuous contributions to public health initiatives, such as its “#BeSugarSmart” campaign, which encourages healthier eating habits by reducing sugar consumption.

Broadways has also been active in its local community, operating educational programs and participating in health screening events, showcasing its commitment not only to product excellence but also to societal well-being​

Broadways’ Innovation Award symbolizes its ongoing dedication to transforming the Kenyan baking industry, both by pioneering high-quality, affordable bread options and by upholding health-focused, sustainable practices.

This recognition places Broadways among the top innovators in East Africa’s food production sector and reinforces its role as a trusted brand within Kenyan households.

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