Bowlers manufacturer Allana Group to establish US$2.4M pet food facility in India

INDIA- Allana Group, one of India’s leading exporters of branded processed food products & agri commodities, recently announced a US$2.4 million investment to set up what could be Asia’s largest pet food facility in India. 

Presently, the company exports to more than 80 countries across diverse regions such as the Middle East, Europe, North America, Africa, and Australia. Allana now seeks to expand its capacity to serve a wider share of the pet food market. 

Allana Pet Food Solutions is a specialized division firmly dedicated to curating a wide array of exquisite pet treats, dehydrated chews, Natural Bone products, Meat Jerky variations, and vital constituents for pet nourishment, the company strives to fulfill the ever-growing requisites on both domestic and international fronts.

According to the company, the new facility, which has a capacity of 10 metric tons per hour, is poised to be operational in a few weeks. 

As part of its strategy, the company is set to introduce a line of protein-rich dried dog food premium products to the domestic market, branded as “Bowlers.” 

This strategic move is accompanied by a simultaneous diversification into the cat food segment, further broadening the company’s product range.

This strategic pivot is aligned with Allana Pet Solutions’ comprehensive growth blueprint to increase both its market influence and the diversity of its product offerings within the rapidly flourishing pet care industry in India.

Raghavendra Rao, CEO of Allana Pet Food Solutions stated, “The inauguration of the new Pet Food Facility imbues us with confidence that Bowlers will swiftly evolve into a venerable name within the pet food domain.”

The main aim of Allana Pet Food Solutions is to meet the rising demand for high-quality pet food products both within India and globally.

The state-of-the-art facility, equipped with cutting-edge technology and adhering to the highest industry standards, underscores Allana’s commitment to quality and innovation.

“The facility’s expansive production capacity will position India as a significant player in the international pet food market,” the company remarked. 

The concept of owning pets and caring for them is a very urban phenomenon in India, but the country has been witnessing increasing pet ownership, rising per capita disposable income, and increasing nuclear families, particularly in urban areas. 

These factors increase the demand for pet food, with the market expected to grow at a CAGR of 4.7% and reach US$1.0 billion in 2028.

This investment by Allana is therefore a timely and strategic move that is in line with the trajectory of the growth of the pet food market in India. 

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