Baker & Baker introduces Cadbury Snow Balls into UK in-store bakery market
These cookies pack mini chocolate chips and Cadbury Snowballs, the festive bite-sized milk chocolate spheres known for their crunchy coating and creamy centres.
UK – Baker & Baker, a leading European bakery products manufacturer, has launched a new seasonal treat, Cadbury Snow Ball Cookies into the UK in-store bakery market, timed for the winter and holiday period of 2025-2026.
This represents the first winter-themed cookie launched by Baker & Baker, and seeks to build on there cord breaking seasonal success of the Cadbury Mini Eggs Chocolate Cookie during the last two Easter periods.
The Cadbury Snow Ball Cookies are designed to bring the festive spirit to consumers, combining a soft center and lightly crisp edges with the indulgence of Cadbury’s signature chocolate flavor.
These cookies pack mini chocolate chips along with Cadbury Snowballs, the festive bite-sized milk chocolate spheres known for their crunchy coating and creamy inside.
Additionally, it is also the first Cadbury Snow Balls product to be launched into the UK bakery category.
The cookies aim to deliver a rich chocolate experience that evokes holiday joy and warmth, perfect for sharing or as a treat during the festive season.
Sold in packs of four at a recommended retail price of £2.00 (US$2.61), the cookies have already been taken up by major UK retailers, including Coop, Asda, Morrisons and Sainsbury’s from early this month, positioning the product for broad market reach.
Baker & Baker’s Cadbury Snow Ball Cookies are expected to drive incremental sales within the bakery category by offering consumers a unique Christmas-themed indulgence with familiar chocolate flavors.
Baker & Baker’s broader Cadbury fresh bakery range is popular among consumers, encompassing muffins, doughnuts, cookies, and mini bites, with variants featuring Cadbury Dairy Milk Chocolate & Orange, Cadbury Dairy Milk and Cadbury Dairy Milk Caramel.
These products are preservative-free, suitable for vegetarians, and packaged in convenient formats for on-the-go and home consumption.
The company supports this new product launch with dedicated marketing activities, leveraging Cadbury’s brand strength and festive marketing to boost consumer awareness and trial.
The strategic collaboration between Baker & Baker and Cadbury continues to capitalize on the Chocolate brand’s legacy while innovating bakery offerings that appeal to both impulse and planned purchases in retail.
Baker & Baker operates an exclusive licensing partnership with Mondelēz to manufacture and distribute fresh bakery products, including leading brands Milka, Oreo and Cadbury, across key European markets.
Baker & Baker’s Cadbury Snow Ball Cookies offer a timely, festive bakery innovation, combining the allure of a well-loved chocolate brand with the textural appeal of freshly baked cookies, designed to capture seasonal sales and delight holiday shoppers across the UK.
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