ADM forges partnership on regenerative agriculture flour for home pizza makers

SWITZERLAND – ADM, a global leader in nutrition and agricultural origination and processing, has announced a new partnership with Ooni Pizza Ovens, based in Edinburgh, Scotland, to introduce a line of flour produced using regenerative agriculture practices. 

This collaboration aims to provide US consumers with a sustainable option for baking pizza at home, which can be purchased through the Ooni website.

Chicago-based ADM, which also has an office in Rolle, Switzerland, launched its regenerative agriculture program in the United Kingdom in 2023. This initiative supports farming practices that protect and improve soil health, biodiversity, climate, and water resources.

“We are thrilled to be working with Ooni, a company that shares our vision for a more sustainable food supply chain and an unwavering commitment to quality,” said Ashley Fuller, commercial director for ADM Milling. 

Fuller added that ADM’s distinctive position spanning the wheat-to-flour value chain in the UK gives the company an opportunity to help minimize environmental impact from farm to customer. 

“We’re proud of our global regenerative agriculture efforts, which expanded to more than 2.8 million acres in 2023, and we’re excited to work with great partners like Ooni to bring the value chain together to deliver the benefits of this important work.”

Ooni is renowned for its range of pizza ovens, which have become popular among home pizza enthusiasts. In addition to the ovens, Ooni offers various pizza-making ingredients, including dough balls, dough mix, flour, yeast, and pizza sauce. 

This new partnership with ADM enhances their product line with flour made from regenerative agriculture practices.

“Collaborating with ADM helps Ooni in our mission to make it easier than ever for home pizza makers to get the ingredients they need to make awesome pizza, while also respecting and protecting our planet,” said Claire Grant, senior project manager for groceries at Ooni Pizza Ovens. “As part of our commitment to becoming a regenerative business, Ooni type ‘00’ pizza flour will be produced in British mills using only electricity from renewable sources.”

Regenerative agriculture focuses on rehabilitating and enhancing the entire farm ecosystem. Key practices include cover cropping, reduced tillage, and diversified crop rotations, all of which aim to improve soil health, increase biodiversity, and reduce greenhouse gas emissions.

ADM’s regenerative agriculture efforts have grown significantly, expanding to over 2.8 million acres in 2023. This partnership with Ooni represents a further step in promoting sustainable farming practices and bringing the benefits of these efforts directly to consumers.

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