The program started with 5,000 acres and 12 producers growing soft red winter wheat using regenerative practices.
The new operational model ensures complete physical separation of regeneratively grown wheat from conventional grain at every stage of the supply chain, from rural farm origins to regional milling facilities.
By aligning the regenerative programme with its full UK wheat requirement, the company aims to de-risk the transition for farmers while securing a more sustainable and stable supply of a key raw material for its European manufacturing network.
The program brings together farmers, agronomists and supply chain partners to support responsible sourcing, strengthen long-term resilience and help create a more sustainable future for food production.
June featured sustainability updates, strategic regional expansion and product innovation.