Pladis grows revenue by 1.2% as branded portfolio proves resilient

UK – Pladis, the parent company behind household names like McVitie’s, GODIVA, and Ülker, reported a resilient full-year performance, with revenue up 1.2% to £$3.272 billion (US$4.381B).

According to the company’s newly released annual report, branded sales accounted for about 90% of total revenue, highlighting enduring consumer loyalty and the strength of its core product lineup despite persistent macroeconomic challenges.

The group’s Chief Financial Officer, Sridhar Ramamurthy, noted that the financial year tested operators across the global food sector due to ongoing commodity inflation, currency volatility, and broader economic headwinds.

Consequently, pladis posted a mixed financial outcome alongside its top-line growth. Full-year earnings before interest, tax, depreciation, and amortization (EBITDA) adjusted to £473.7M (US$634.21M), down from £494.5M (US$662.06M) the previous year, while operating profit eased to £301.6 M (US$403.80M).

Despite margin pressures, pladis pressed forward with aggressive long-term investments, channeling £100.5M (US$134.55M) into capital expenditure.

The company deployed these funds to upgrade manufacturing capacity, improve operational efficiency, and build supply chain resilience across key international markets.

The period also featured major brand milestones, most notably McVitie’s celebrating a century of its iconic Chocolate Digestives, alongside localized product innovations that kept snacking portfolios fresh in regions like Türkiye and the UK.

During the year, pladis also continued to advance targeted multi-year investment programmes across its manufacturing network.

These included a £68M (US$91.04M) programme across UK bakeries producing brands such as McVitie’s, Jacob’s and Carr’s; investment in its Cairo facility, which had reached £8.6M (US$11.51M) by the end of 2025; and a €5.4M (US$6.20M) investment in a new Mini BN line at Vertou in France.  

Looking ahead, pladis leadership maintains a positive outlook anchored on scaling digital infrastructure, exercising financial rigor, and expanding its global footprint.

Having defended its market-leading positions across the UK, Saudi Arabia, Egypt, and Türkiye, the company aims to leverage its robust commercial platform to navigate ongoing market volatility and capture long-term growth.

Since the end of the financial year, pladis said it has continued to advance its strategic priorities, including the next phase of McVitie’s expansion in China, as the business looks to build scale in attractive growth markets.

During 2025, the company also developed Happy People, Happy Planet, its new global sustainability strategy, which launched in April 2026. The strategy is built around five focus areas: colleagues and communities; responsible snacking; carbon; packaging and waste; and responsible sourcing.

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