Zixin Group refines its sweet potato crisps and fries snack products
The company’s innovative techniques are aimed at improving the crispiness and chewability of their crisps and fries.
SINGAPORE – Zixin Group Holdings Limited, a leading biotech-focused sweet potato integrated industrial value chain operator, has announced a significant advancement in the production of sweet potato chips and fries.
Snack manufacturers have consistently faced challenges in achieving uniform crispiness and chewability in sweet potato products compared to traditional potato chips and fries.
Over the years, Zixin Group has explored various production techniques to improve the texture and flavor of its proprietary sweet potato crispy snack products.
In late December 2024, the company implemented a specific modification to its production process. This involved the careful selection of premium-quality sweet potato varieties suitable for crispy products and the use of VF vacuum low-temperature freshness-locking technology.
This method allows for precise regulation of cooking time while maintaining a temperature of approximately 100°C in a vacuum environment, helping to preserve heat-sensitive nutrients like vitamin C, dietary fiber, and selenium present in sweet potatoes.
As a result, the texture and flavor of the sweet potato crisps and fries have improved significantly. The vacuum low-temperature dehydration process facilitates even water evaporation in the sweet potatoes, resulting in a light and non-greasy taste.
Zixin Group began delivering substantial orders for these new products to its network of distributors in February 2025.
“Further expansion will be considered if demand for these sweet potato crispy snack products increases. We anticipate this product range will become the flagship offering of Zixin Group in the near future, providing consumers with an alternative to traditional potato chips and fries,” said Mr. Liang Chengwang, Executive Chairman and Chief Executive Officer of Zixin Group.
According to Fact.MR, the global sweet potato fries market was valued at US$1.62 billion in 2024 and is projected to grow at a compounded annual growth rate (CAGR) of 5%, reaching an estimated US$2.65 billion by the end of 2034.
The market value for the Chinese segment is estimated at US$275.6 million and is forecasted to grow at a CAGR of 5.7%, reaching an estimated US$480.1 million by 2034.
The increasing demand for healthier and more nutritious snack options is leading consumers to prefer sweet potato fries over conventional potato fries.
Additionally, sustainability and environmental consciousness are becoming important factors, as consumers seek ethically sourced and environmentally friendly snacking options.
Zixin Group does not foresee the substantial orders for its new sweet potato crispy snack products significantly impacting its financial results for the fiscal year ending March 31, 2025. The company will keep shareholders informed about any material developments as they arise.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
