Tiger Brands appoints new MD for Snacks, Treats & Beverages division  

SOUTH AFRICA – Tiger Brands has announced the appointment of Shamiel Randeree as Managing Director for its Snacks, Treats, and Beverages division, effective December 1, 2025.   

He joins the company with a distinguished 26-year career at Unilever, bringing extensive leadership experience spanning Southern and West Africa, the Middle East, Pakistan, and North America.  

Most recently, Randeree served as Strategy & Transformation Director for Southern Africa, where he excelled in marketing, innovation, operations, and business transformation.  

Randeree is recognized for building high-performing teams and driving inclusive growth, making him well-positioned to lead some of South Africa’s most iconic brands in Tiger Brands’ portfolio, including Oros, Energade, and Maynards.   

His appointment aims to build on the positive momentum already established in the Snacks, Treats, and Beverages business unit, focusing on expanding market share and enhancing brand presence in a competitive sector.  

His appointment comes amid Tiger brand its refreshed corporate brand followed by investment in its new Pretoria bakery.

Tiger Brands warmly welcomed Randeree to its leadership team, emphasizing his strategic insight and operational expertise as key assets that will strengthen the company’s growth trajectory.   

His global experience in diverse markets equips him to navigate the dynamic food sector, fostering innovation and sustainable brand development amid evolving consumer preferences.  

The South African food and beverage sector is undergoing rapid transformation, driven by shifting consumer preferences, health trends, and sustainability demands.  

Tiger Brands has been investing in modernizing operations and diversifying its portfolio, positioning itself to remain competitive in a dynamic market.  

Analysts suggest that Randeree’s global experience will help Tiger Brands navigate both local challenges and international opportunities.  

Additionally, His appointment signals a renewed focus on innovation, consumer engagement, and operational excellence, aligning with Tiger Brands’ long-term growth strategy.  

The move reflects Tiger Brands’ commitment to investing in top-tier leadership to enhance its competitive edge in the snacks and beverages market in South Africa and beyond.   

Randeree’s leadership is expected to fuel innovation pipelines and operational efficiencies, contributing to the company’s overarching goal of delivering value to consumers and stakeholders alike.  

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