Headquartered in Assumption, Illinois, GPT is a privately held standalone business owned by American Industrial Partners, a private equity firm based in the U.S.
With a 34% increase in interest in sauces and condiments in 2024, Goldfish claims to be the first brand to launch an Awesome Sauce-flavored cracker.
RXBar High Protein is available in two flavors: Strawberry Peanut Butter and Vanilla Peanut Butter.
The transaction is expected to close on July 1.
The company highlighted that cracker sales were particularly affected by diminished consumer interest, and it plans to reinvigorate its Goldfish brand through increased marketing efforts and promotional activities ahead of the back-to-school season.