Mary’s Gone Crackers upgrades its Cheezee product line
Made entirely from plant-based ingredients, they are free from gluten, dairy, GMOs, and major allergens.
USA – Mary’s Gone Crackers, an organic, gluten-free, Kosher, and non-GMO cracker brand, has significantly enhanced its Cheezee line with a new formula that blends satisfying crispiness with rich, cheese-inspired flavor.
The update is paired with refreshed packaging that highlights these improvements and adds a modern touch.
The range is entirely vegan, free from dairy and animal ingredients, offering a bold and fulfilling alternative to classic cheese crackers.
The Cheezee relaunch features an all-new flavor: Smoked Gouda. Crafted to meet shifting consumer tastes, this latest addition offers a smoky, cheese-inspired profile in a gluten-free format, promising a unique and satisfying snacking experience.
“These crackers are everything our fans loved about the original Cheezee line, just taken up a notch, better flavor, better texture and a new smoky twist with Gouda that’s already turning heads,” explains Michael Finete, CEO of Mary’s Gone Crackers.
“As we continue to expand our presence nationally, we’re keeping our promise to innovate with intention and lead in the better-for-you snacking space.”
According to the brand, Mary’s reformulated its product based on direct consumer input. After identifying that the existing formula fell short in terms of flavor and texture, the company conducted several rounds of external sensory testing to pinpoint and address consumer preferences.
The finished product incorporates those learnings, with the brand aiming for enhanced crispiness, bolder flavor, and a better overall eating experience. A standout innovation in the updated Cheezee line is the use of a topical seasoning added post-baking.
The revamped Cheddar, Cheese & Herb, and newly introduced Smoked Gouda Cheezee flavors are all certified organic, vegan, and Kosher. Made entirely from plant-based ingredients, they are free from gluten, dairy, GMOs, and major allergens.
The Cheezee update aligns with the completion of Mary’s packaging overhaul, now implemented across the entire product range. Featuring a bold, contemporary design, the refreshed look highlights the products’ vibrant flavors and enhances Cheezee’s visibility on shelves, while ensuring a cohesive brand appearance throughout the lineup.
This new launch marks a strong year for Mary’s Gone Crackers, characterised by expanded availability at major retailers such as Target, Costco, and Sam’s Club, along with packaging upgrades across the entire range. The whole product line is now accessible both online and at natural and mainstream stores nationwide.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
