The initiative aims to modernise the entire rice value chain by integrating digital tools that improve efficiency, transparency, and farmer support.
Kenya consumes approximately 1.3 million tonnes of rice annually.
Farmers cultivate individual plots, store rice collectively, and sell during lean seasons.
This inflationary trend comes despite a bumper Boro crop, the largest in Bangladesh’s history.
The US$1.2 billion investment will fund a 5,000-hectare seed farm and expand cultivation to 500,000 hectares.