The deal completes the company’s ownership of the three brands across the entire continent and expands its manufacturing and distribution remit.
Results underscore resilience in core categories amid premiumization trends, with a focus on Hostess synergy realization and portfolio optimization.
The expansion is part of Smucker’s broader effort to integrate Hostess into its newly formed Sweet Baked Snacks division, aiming to achieve US$100 million in cost synergies by fiscal 2026.