Investments, Acquisitions and Funding

This deal underscores consolidation in the better-for-you snacking space, where international players seek established brands to fuel expansion.

The partnership sets the stage for Laurieri to become a global ambassador of Italian baked goods while advancing sustainability goals.

The goal is to enable shorter product time-to-market, higher development efficiency, and more cost-effective operations through modern DevOps practices.

Prominent organizations, including the American Soybean Association (ASA), the US Soybean Export Council (USSEC), and ASA’s World Initiative for Soy in Human Health (WISHH), have voiced strong support for the initiative.

The new investment will include the installation of a dedicated production line for Lubisie biscuits, alongside a second production line for Milka biscuits.