Investments, Acquisitions and Funding

The company’s relocation from Hillsborough, New Jersey, is a key part of its long-term strategic plan to provide retail, wholesale, in-store, and other bakers with highly responsive, expert technical services, fast parts deliveries, and timely equipment installations throughout the US.

The transaction will create a vertically integrated pizza platform combining Rich’s crust innovation with Great Kitchens’ expertise in fully topped pizzas and take‑and‑bake formats.

The deal positions simplyFUEL to scale distribution, marketing and operations as it builds on recent retail gains in major chains and club stores

This move accelerates innovation in the US snacking market, where better-for-you segments are growing 10% annually amid demand for low-sugar, high-protein options.

The company framed the project as a response to both commercial opportunity and sustainability goals.