The openings bring the Global Pizza chain Papa John’s total footprint in Kenya to 10 stores and form part of a broader strategy by local operator Express Kitchen to deepen market penetration after two years of operations in the country.
This collaboration will introduce an extensive array of cellulose ethers to the food and beverage industry in EMEA, enhancing texture, stability, and processing for food manufacturers.
The collaboration positions the products as indulgent, scoopable interpretations of the original snacks rather than direct replicas.
This is a key strategy for maintaining its leadership in silo manufacturing and includes significant improvements in automation and logistics.
The deal marks a strategic move by Marico to accelerate its entry into higher‑growth, branded food and snacking categories beyond its traditional strengths in edible oils and personal care.