The newly launched venue combines a sit-down café offering freshly prepared meals and pastries with a retail section stocked with the bakery’s signature frozen products, biscuits, and pantry essentials.
Primary crops include wheat, corn, and sugar beet aimed at reducing Egypt’s heavy reliance on imported staples, alongside export crops such as olives, figs, and vegetables.
The facility features cold storage, dry warehousing, and repackaging centres to standardize agricultural packaging and reduce post-harvest losses.
One agreement will see its products served onboard British Airways flights, while the other covers the supply of private-label shortbread products to the UK market.
The plant’s inauguration also includes an upcoming juice and dairy blending facility on the same complex, valued worth US$40 million.