Baking & Snacks

The launch comes as demand for spicy foods continues to rise across Europe, with consumers increasingly embracing sweet-and-heat flavor combinations and gourmet burger trends.

The new Subway Italian Herbs & Cheese Flavoured Lay’s® chips aim to replicate the distinctive blend of herbs, cheese, and savoury seasoning that has made the sandwich bread a long-standing customer favourite across Subway restaurants in Canada.

The new flavours combine nostalgic favourites with contemporary taste profiles, designed to broaden the range’s appeal among younger consumers while maintaining relevance with existing shoppers.

He will lead the company’s largest market within its Europe, Australia and North Asia unit.

Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.