Baking & Snacks

The launch starts November 6, 2025, and Pizza Pinwheels will be sold exclusively at Iceland stores at a recommended retail price of £2.75 (US$3.61) per pack of six.

The initiative is part of the company’s broader sustainability strategy and reflects its commitment to reducing environmental impact while supporting local energy resilience.

The establishment of Gboko Bakery is expected to drive economic recovery by fostering small-scale production and expanding job creation, both direct and indirect.

The bread contains no artificial colors, preservatives, or flavors, and is crafted with cage-free eggs and real butter, ensuring a wholesome, natural product.

The facility is tailored to support the development of protein, bakery, and snack processing equipment, reflecting Middleby’s commitment to innovation across multiple food categories.