Appointments

This move is part of Britannia’s strategic efforts to strengthen its executive team and position itself for robust growth in the competitive fast-moving consumer goods (FMCG) sector.

In his expanded role as COO, Schmitz will drive greater integration and collaboration between North and Latin America, leveraging the strengths of both regions to accelerate growth and deliver enhanced value to customers.

The appointment comes at a pivotal time for Flowers Foods, which has been actively expanding its product portfolio and investing in innovation to meet evolving consumer preferences.

His appointment is seen as a strategic move to accelerate Maple Donuts’ growth and expand its market presence.

She will guide the U.S. marketing team and collaborate closely with global marketing leaders to align Bell’s annual Spark Trends program with current global market realities, driving innovation and creative storytelling across all categories.