Olam Agri’s CFM unveils crown thick spaghetti, strengthening Nigeria’s pasta market
Crown Thick Spaghetti is tailored to the Nigerian palate, offering a thicker strand ideal for popular local dishes such as Jollof spaghetti and stir-fry.
NIGERIA – Crown Flour Mill (CFM) Limited, a subsidiary of Olam Agri in Nigeria, has expanded its product portfolio with the launch of Crown Thick Spaghetti, responding directly to consumer preferences for thick strand pasta.
The unveiling took place at a high-energy event in Abuja on April 16, 2025, drawing in key distributors and reinforcing CFM’s commitment to food innovation and security in Nigeria.
As part of the larger Olam Group, which supplies food, ingredients, and fibre to over 22,000 customers across 60 countries, Crown Flour Mill continues to leverage global expertise and local insight to shape a more sustainable and food-secure future for Nigeria.
This new product offering builds on Olam Agri’s investment in local wheat farming and food fortification through initiatives like Seeds for the Future, which aim to strengthen domestic production and ensure affordable, nutritious food.
In 2023, Olam Agri traded 39.6 million metric tonnes across its global agribusiness network, reinforcing its capacity to meet local demand while integrating Nigeria into global food flows.
Speaking at the launch, Siddharth Suri, Vice President and Business Head at Crown Flour Mill, emphasized the strategic significance of the product:
“This is more than just a product launch. We are unveiling new possibilities. This launch represents our commitment to progress, to better serve our communities, and to equip our partners with tools that can help grow their business and satisfy the ever-evolving needs of our customers.”
Crown Thick Spaghetti is tailored to the Nigerian palate, offering a thicker strand ideal for popular local dishes such as Jollof spaghetti and stir-fry.
According to Bola Adeniji, General Manager and Head of Marketing at Olam Agri Nigeria, the spaghetti was developed with versatility in mind and has already received positive feedback during consumer trials.
The launch event featured notable distributor partners such as Umar Buba, Murtala Abdullahi, and Namadi Inumu, who praised CFM’s consistent support, quality, and market focus.
On his part, Nitin Mehta, Managing Director and Business Head of Crown Flour Mill, underlined the broader developmental vision tied to the launch.
“Crown Thick Spaghetti reflects our dedication to supporting the government’s New Hope Agenda for food security. We continue to invest in innovation and production to deliver accessible, nutritious food that resonates with the tastes and needs of Nigerian families,” he noted.
According to him, the addition of Crown Thick Spaghetti not only caters to changing culinary preferences but also reinforces CFM’s leadership in Nigeria’s pasta market. This sector continues to grow with increasing demand for convenient and diverse food options.
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