LT Foods enters Saudi Arabia with new Riyadh office, eyes US$2B rice market

SAUDI ARABIA –  LT Foods, a global Fast-Moving Consumer Goods (FMCG) leader in the consumer food space, has announced its official entry into Saudi Arabia with the inauguration of a new office in Riyadh.

The move marks the company’s strategic expansion into the Kingdom’s U.S. $2 billion rice and rice-based food market.

LT Foods, known for its flagship brands such as DAAWAT®, Hadeel, and Mufaddal, generates US$1 billion in global revenue and has delivered 18 years of remarkable growth, with a Revenue CAGR of 18% and a Profit CAGR of 21%.

The company plans to leverage its deep expertise in authentic and premium rice products to meet the tastes and culinary traditions of Saudi Arabian consumers.

According to the company, the Riyadh office will serve as a regional hub for LT Foods’ operations, allowing the company to cater more effectively to the growing demand for high-quality rice and rice-based products in the Kingdom.

Over the next five years, LT Foods aims to invest SAR 185 million (US$49M) in warehousing, inventory, and talent.

This investment is expected to generate SAR 435 million (US$116M) in revenue, with plans to establish local manufacturing facilities in collaboration with the Saudi Agricultural and Livestock Investment Company (SALIC), a strategic shareholder in LT Foods.

“Saudi Arabia is one of the largest importers of rice and a key market for us,” said Gursajan Arora, Chief Executive Officer for the Middle East Business at LT Foods.

He added that by having an office there, they foresee a tremendous potential for growth and are excited to bring our legacy of quality, innovation, and trust to the region.

“With our Riyadh office, we aim to deepen our connections with local consumers and partners, tailoring our offerings to meet their specific preferences.”

Speaking on the occasion, Vijay Arora, chairman and managing director, LT Foods, said,

“We have built successful businesses in every market where we have set up our operations. We have provided quality products and premium food offerings to consumers.”

According to him, with SALIC as a strategic shareholder, the company is prepared to establish local manufacturing and further strengthen our presence in the KSA.

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