Like Air unveils Vietnamese coffee-flavoured puffcorn
The partnership aims to highlight how emerging food brands are using social commerce and co-branded flavour drops to accelerate product innovation and reach younger consumers.
USA – Like Air, the award-winning family-owned snack brand known for its allergen-friendly puffcorn, has launched its first limited-edition flavor of 2026, a co-branded Vietnamese Coffee Puffcorn in partnership with Copper Cow Coffee, the premium Vietnamese coffee brand.
This online-exclusive bundle fuses Like Air’s airy, allergen-free puffcorn, crafted in a nut-free facility without wheat, soy, peanuts, or other major allergens, with Copper Cow’s sustainably sourced pour-over blends infused with herbs and spices for café-quality richness at home.
The collaboration introduces roasted coffee notes blended with a light caramel finish, reimagining comforting Vietnamese coffee flavours in a lighter, modern snack format that elevates everyday rituals.
The limited-edition bundle contains 15 bags of Vietnamese Coffee Flavoured Puffcorn, 8 sleeves each of Copper Cow’s Classic Black Pour Over Coffee and Classic Latte Creamer, plus retail coupons for both brands.
Priced strategically for social commerce, it encourages pairing the puffcorn with creamer drizzles for a barista-style treat, sparking user-generated content on platforms like TikTok Shop.
Both Shark Tank alumni, Like Air from 2024 and Copper Cow from 2021, the brands share a mission to deliver better-for-you indulgences without compromising taste or convenience.
Like Air’s signature puffcorn, superior to popcorn for not lodging in teeth, taps global flavour trends via fan feedback, marking the 15th drop since its 2024 entry into the TikTok Shop.
“We’re excited to bring the warmth and richness of Vietnamese coffee to a new format,” said Debbie Wei Mullin, Founder and CEO of Copper Cow Coffee.
“Like Air® shares our passion for elevating everyday rituals, and together we’ve created a flavour that’s fun, unexpected, and perfect for starting 2026 on a delicious note.”
This partnership exemplifies emerging food brands’ shift toward rapid, digitally led co-branded launches over traditional retail, shortening innovation cycles and testing demand signals.
Like Air, now in over 10,000 stores plus Amazon and its site, accelerates growth in the better-for-you snacking category amid wellness booms.
“This partnership lets us reimagine comforting flavors with a lighter, modern approach,” said Allison Lin, Co-Founder of Like Air®. “By working with Copper Cow Coffee, we can introduce bold, globally inspired flavors, and we’re thrilled for customers to try it.”
As 2026 unfolds, expect more collaborations amplifying reach through limited-edition experiences, positioning these disruptors for category dominance in a market craving clean-label fusion snacks.
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