Hershey’s introduces new Buffalo-Flavored Dot’s Pretzels
The Buffalo Flavored Seasoned Twists are available in multiple sizes to suit every snacking occasion, including 5 oz, 9.5 oz, 16 oz, and jumbo 35 oz bags.
USA – The Hershey Company has unveiled a bold new addition to its Dot’s Homestyle Pretzels lineup: Buffalo Flavored Seasoned Twists.
The spicy, tangy snack is now available nationwide and joins the brand’s permanent flavor portfolio, which already includes fan favorites like Original, Parmesan Garlic, Honey Mustard, and BBQ.
Inspired by the classic game-day staple, Buffalo sauce, the new pretzel twists deliver a fiery kick paired with Dot’s signature buttery crunch.
“Today’s snackers want more than basic chips and pretzels. The strong response to our flavors like Original, Parmesan Garlic, Honey Mustard and BBQ proves it,” said Natalie Perera, senior director of pretzels for The Hershey Co.
“As we head into a busy Fall, filled with snacking moments at every turn, our new bold Buffalo flavor brings a spicy addition to the Dot’s Homestyle Pretzels lineup; perfectly timed for football season and already becoming the go-to snack for watch parties.”
The Buffalo Flavored Seasoned Twists are available in multiple sizes to suit every snacking occasion, including 5 oz, 9.5 oz, 16 oz, and jumbo 35 oz bags.
Pricing varies by retailer, with a 16 oz bag listed at US$6.99 on Hershey’s online store.
Dot’s Homestyle Pretzels, acquired by Hershey in 2021, has quickly become a cornerstone of the company’s salty snack strategy.
The brand’s rapid growth reflects a broader shift in consumer preferences toward bold flavours and premium snack experiences.
Hershey’s broader snack portfolio also includes SkinnyPop and Pirate’s Booty, reinforcing its commitment to diversifying beyond confectionery.
The Buffalo flavor was developed in response to strong consumer demand, particularly on social media, where fans had long requested a spicy twist to the Dot’s lineup.
Hershey’s responded with a flavor that not only satisfies heat-seekers but also complements the brand’s buttery base, creating a layered taste experience that’s ideal for solo snacking or party platters.
With the fall season packed with sports events and social gatherings, Hershey is betting big on Buffalo.
The Buffalo flavor marks Hershey’s first spicy pretzel launch under this lineup.
Hershey’s Buffalo Flavored Dot’s Pretzels aim to energize the snack aisle with a new spicy option perfectly timed for football and autumn social occasions, expanding Hershey’s presence in the savory snack category with this well-received product.
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