Good Eat’n expands its product range with addition of new varieties  

USA – Good Eat’n, the plant-based snack brand founded by NBA star Chris Paul, has expanded its product range with new varieties of plant-based tortilla chips and flavored popcorn, reinforcing its position in the better-for-you snack category.   

This expansion comes as part of Good Eat’n’s ongoing mission to offer flavorful, accessible plant-based snacks that appeal primarily to Gen Z consumers and those seeking healthier alternatives without sacrificing taste.  

Following a successful regional launch in Texas via H-E-B and a nationwide rollout in over 1,600 Walmart stores across the United States, the brand’s portfolio now includes new bold flavors like Nacho Cheeze and Big Dill Ranch tortilla chips, alongside existing favorites such as Hot Hot Puffs and Cinnamon Sugar Puffs.   

The popcorn lineup has also grown with the introduction of Cookies N’ Creme and dairy-free White Cheddar varieties, all crafted to be gluten-free, Non-GMO Project certified, and free from artificial flavors and preservatives.  

Chris Paul, who transitioned to a plant-based diet in 2019 for health and performance reasons, emphasized his commitment to making plant-based snacks that don’t compromise on flavor.   

He sees snacking as an essential occasion to offer better-for-you options that are fun and tasty. Paul’s investments in other plant-based brands and partnerships help fuel innovation and accessibility in the growing market.  

Good Eat’n CEO April Siler described the Walmart partnership as a pivotal step to bringing these plant-based snacks to a broader audience.   

With approximately 90% of the U.S. population living within proximity to Walmart stores, the brand is poised to increase the availability of its products in mainstream retail outlets nationwide.   

This broad distribution supports the brand’s goal of transforming the plant-based snacking market from niche to mainstream.  

The brand’s vibrant packaging, bold flavor profiles, and commitment to quality ingredients appeal strongly to younger consumers who snack frequently and seek snacks that align with their values and taste preferences.   

Moving forward, Good Eat’n plans to continue expanding its presence through new flavors, partnerships, and retail channels, aiming to solidify its role as a leader in the rapidly growing plant-based snack space.  

Good Eat’n’s expanded tortilla chip and popcorn portfolio provides consumers with craveable, plant-based snack options that blend bold taste with nutrition, convenience, and accessibility,  all backed by a high-profile advocate in Chris Paul.  

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