Genius Gourmet launches high-protein, gluten-free protein puffs  

USA – Genius Gourmet unveiled its latest innovation, Protein Puffs, on November 25, 2025, introducing high-protein, gluten-free puffed snacks in bold Buffalo and Cheddar Cheese flavors.   

Each serving packs 15 grams of protein using a GMO-free formula, delivering a satisfying crunch without compromising on taste or nutrition, timed ahead of the brand’s sixth anniversary on November 28.   

Designed for families, athletes, and flavor seekers, these snacks target the growing demand for functional, indulgent options in the better-for-you category.   

Protein Puffs stand out with their airy texture and craveable profiles, spicy Buffalo heat, and tangy Cheddar sharpness, crafted to rival traditional snacks while supporting active lifestyles.   

By introducing Protein Puffs, the brand is expanding beyond its established keto-friendly offerings, aiming to capture a broader audience seeking high-protein, low-carb alternatives to traditional chips and crackers.  

Gluten-free and low-carb, they suit lunchboxes, gym bags, or office stashes, emphasizing “flavor first, function always”.   

VP of Marketing Josh Christensen noted they hit “the perfect intersection of taste and performance,” avoiding the bland compromise of many healthy alternatives.   

“Our Protein Puffs hit that perfect intersection of taste and performance. Healthy snacks shouldn’t taste like a compromise, and these don’t,” said VP of marketing, Josh Christensen.   

Founded in 2019 by Lance Rankin, ex-co-founder of Premier Protein, Genius Gourmet has pioneered protein snacks from bars and cookies to drinks, now expanding into salty puffs.   

Based in Hayden, Idaho, the company operates nationwide across club, grocery, convenience, and e-commerce channels under the leadership of CEO Pete Vas Dias.   

The global demand for protein-rich snacks has surged in recent years, driven by consumers prioritizing functional foods that support active lifestyles.   

Genius Gourmet’s entry into puffed snacks reflects this trend, positioning the brand alongside other innovators in the better-for-you snacking segment.  

This launch builds on prior hits like sparkling protein drinks and Skippy-inspired nut rolls.   

Now rolling out at HEB stores, GeniusGourmet.com, and Amazon, Protein Puffs will hit more retailers in Q1 2026.   

The debut reflects surging trends in high-protein snacking, where consumers prioritize clean ingredients and bold experiences.   

Genius Gourmet continues disrupting the category with innovative, accessible nutrition.  

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