General Mills unveils ‘Wicked: For Good’ lineup among other collections
The collection features a whimsical array of cookies, cereals, cupcakes, and cake pops.
USA – General Mills, an American multinational manufacturer and marketer of branded ultra-processed consumer foods, has launched its limited-edition ‘Wicked: For Good’ product lineup, inspired by Universal Pictures’ upcoming film of the same name.
The collection features a whimsical array of cookies, cereals, cupcakes, and cake pops themed around Oz’s iconic witches, Glinda and Elphaba, just in time for the movie’s theatrical release on November 21, 2025.
Pillsbury introduces its first-ever Wicked-inspired Shape Cutout Cookies, featuring Glinda’s sparkling crown and Elphaba’s iconic hat in pink and green dough.
These pre-cut treats are perfect for themed movie nights and will be available nationwide starting early August at an MSRP of 2 for US$7.
Also receiving a magical makeover are Pillsbury’s fan-favorite baking staples. Products like Grands! Cinnamon Rolls, Butter Tastin’ Biscuits, and Crescent Dough Sheets now come with packaging glow-ups and easy recipe suggestions to help fans whip up wickedly delicious creations.
Additionally, General Mills is casting a spell over breakfast with two new cereals: Glinda Good Berry, a dazzling strawberry-pink blend that enchants your morning routine, and Elphaba Caramel Apple, a bold green cereal delivering a wicked crunch with caramel apple flavor.
Both cereals are available exclusively at Walmart, priced at 2 for US$7 (Mid-Size) and 2 for US$10 (Family Size).
Betty Crocker’s beloved Mix-to-Reveal Cupcake Kits and Cookie Dough Pop Kits are flying back to shelves with improved flavors and magical surprises. Fans can mix and bake to discover whether they’re “perfectly pink” like Glinda or “enchantingly emerald” like Elphaba. These kits will be available nationwide starting late August for US$5.98.
“After seeing how much fans loved last year’s Betty Crocker and Wicked collaboration, we knew we had to go even bigger for the sequel. Whether you’re baking with your bestie or planning a ‘Wicked: For Good’ watch party, each offering is made to stir up a little everyday magic,” shared Susan Pitt, Brand Experience Director at General Mills.
Fans can find recipe inspiration and share their creations on Instagram and TikTok.
With these two magical additions, General Mills brings a playful burst of flavor and fantasy to the breakfast aisle.
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