Frito-Lay’s Doritos introduces Doritos Twisted Queso chips
A limited-edition product, the Doritos Twisted Queso snack chips are currently available in the US market in bags of 2.625 and 9 ounces, priced at US$2.69 and US$6.29, respectively.
USA – Frito-Lay’s Doritos brand is debuting The Doritos Twisted Queso snack chips crafted with summertime celebrations in mind to encourage hosts to provide them for guests.
The snack begins with the iconic triangle shape of Doritos corn chips, which have a distinctively different flavor profile thanks to a seasoning that tastes like queso dip.
The snack is reported to have a flavor profile similar to queso dip with hints of ranch throughout to add a little novelty that sets it apart from other products on the market.
To emphasize the chips’ summertime theme, the snack’s branding will remind consumers of Fourth of July fireworks.
Earlier this year, Doritos debuted the Flamin’ Hot Korean-Style BBQ chips crafted with a fusion of sweet soy, savory grilled beef, and a hint of Flamin’ Hot spice.
Gen Z consumers, who are increasingly looking for flavors influenced by other cultures, with Korean food ranked as their second most desired global food category, were the target market for these BBQ chips.
Inspired by green and yellow Sriracha sauces, the company also recently released Doritos Golden Sriracha.
According to Doritos, the Golden Sriracha chip offers a tangy and sweet flavor profile by combining yellow and green Sriracha instead of depending only on the strong spiciness of red Sriracha.
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated in Disneyland at a restaurant managed by Frito-Lay.
In 1966, Doritos became the first nationally available tortilla chip in the United States, initially offering a toasted corn flavor, followed by taco in 1967, and the now-popular nacho cheese flavor in 1972.
Today, Doritos products are available worldwide in a wide variety of flavors that vary by region, such as Spicy Nacho, Dinamita Chile Limón, Sweet & Tangy BBQ, Salsa Verde, Tapatío, Nacho Cheese, Flamin’ Hot Cool Ranch, Flamin’ Hot Nacho, Cool Ranch, and Spicy Sweet Chili.
Doritos has also gained recognition for its marketing campaigns, including advertisements aired during the Super Bowl.
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