Evergreen expands beyond mini waffles with new family-sized offerings
Evergreen’s expansion comes amid rising demand for frozen breakfast foods that are easy to prepare and nutritionally dense.
USA – Evergreen, a popular female-founded frozen breakfast brand known for its waffles and breakfast sandwiches, is expanding its product line beyond its traditional offerings of mini waffles with the launch of a new product line: Thick and Fluffy Waffles.
The company recently unveiled a refreshed brand identity and introduced new formulations aimed at increasing nutritional value and product appeal.
This expansion marks a strategic move to diversify its portfolio and strengthen its position in the frozen breakfast market.
The new Thick and Fluffy Waffles are available in homestyle and blueberry varieties.
They’re crafted with 100% whole grains, avocado oil, and vegetables, delivering 5 grams of protein per serving.
Founder Emily Groden shared that the inspiration came from her own family’s changing needs.
“I originally started making our mini waffles for my older daughter, who is now seven,” said Groden.
“As she has grown, so has her appetite. I wanted to feed her a larger waffle that felt indulgent but was still made with ingredients I felt good about.”
Evergreen has built its reputation on clean-label, better-for-you products that blend convenience with nutrition.
The new waffles continue this tradition, offering a breakfast solution that’s both satisfying and health-conscious.
The company’s use of avocado oil and hidden vegetables reflects its commitment to non-inflammatory ingredients and balanced nutrition.
The Thick and Fluffy Waffles are designed to appeal to a broader demographic, including older children and adults who want a more substantial morning meal without compromising on quality.
This product line complements Evergreen’s existing mini waffle offerings, which feature flavors like peanut butter banana bread, apple cinnamon cobbler, and chocolate zucchini bread.
Evergreen’s expansion comes amid rising demand for frozen breakfast foods that are easy to prepare and nutritionally dense.
The brand has seen rapid growth, earning accolades such as the 2025 Best Snack Award and a spot on the Inc. 5000 list of fastest-growing companies.
With its new product line, Evergreen aims to strengthen its retail presence and attract new customers looking for family-friendly breakfast options.
As the frozen food aisle continues to evolve, Evergreen’s move beyond mini waffles signals a broader trend toward innovation and inclusivity in breakfast offerings.
By staying true to its roots while embracing new formats, the brand is poised to remain a favorite among health-conscious consumers.
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