The funding will support research and development activities aimed at transforming grain-processing side streams into high-value dietary fibre ingredients for use in food manufacturing across Europe.
He will lead the company’s largest market within its Europe, Australia and North Asia unit.
The event highlighted the role of millet and other climate-smart crops in supporting food security, water conservation and sustainable farming in the UAE.
Higher deliveries and expanded planting push Egypt closer to its goal of securing 5 million tonnes of local wheat this season.
Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.