This multilayered approach to texture enhances sensory appeal while also allowing for healthier formulations, aligning with rising demand for products that deliver pleasurable eating experiences without compromising health.
The programme is set to train approximately 400 bakers within its first year, with plans for sustained annual growth.
OFM is also assessing opportunities in functional foods and nutrition, tapping into rising consumer demand for health-focused products.
The push toward an equal urban-rural sales split reflects a broader shift in India’s consumption landscape, where rural aspirations and purchasing power are rising.
The hub will serve as a central engine for digital solutions that enable manufacturers to respond swiftly to evolving consumer trends, streamline product development, and enhance supply chain resilience.