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The new range is promoted with a “nothing else” ingredient message that highlights wholegrain spelt as the primary component and excludes added sugars, salts, and artificial additives.

The group posted a 4.6% increase versus the prior year, driven by innovation across its confectionery and breakfast categories and by geographic expansion following strategic deals.

The deal brings into Eshbal’s portfolio a commercial bakery known for breads, rolls, muffins and sweet goods sold across retail, foodservice and e-commerce channels, and is presented as a strategic step to enhance capacity and product breadth ahead of the company’s 2026 to 2028 roadmap.

The company posted strong fourth-quarter and full-year 2025 financial results, reflecting improved profitability across its global ingredient portfolio.

The guidance raised anticipates margin expansion driven by efficiency gains and portfolio optimization in a recovering CPG landscape.