The move marks a significant shift for SABIL, which has traditionally focused on supporting government-led grain operations
The product introductions are part of the company’s ongoing strategy to innovate around consumer snacking and dessert experiences in the Kenyan market.
The announcement follows Nyutu’s tenure as Acting MD since June 2024.
The launch was marked by the unveiling of two flagship products, LEA Premium Maize Flour and LEA Premium All Purpose Wheat Flour
The rise in wheat imports is attributed to rapid population growth, increased urbanization, and evolving dietary preferences across the region