Bob’s Red Mill introduces new blondie baking mix  

USA – Bob’s Red Mill, the renowned employee-owned leader in whole-grain and baking products, has launched its new Brown Sugar Blondie Baking Mix as part of the Signature Blends line, making premium, scratch-quality desserts accessible to home bakers everywhere.  

This addition promises chewy-edged, soft-centered blondies, creating buttery, golden blondies with the caramelly goodness of brown sugar in every bite.  

Crafted with the brand’s signature blend of premium flours and simple pantry staples, the mix delivers bakery-style results without complex measuring or mixing.   

Home cooks need only add eggs, butter or oil, and a splash of vanilla or water to whip up golden treats in minutes.   

Customization shines through mix-ins like chocolate chips, toasted nuts, dried fruit, or shredded coconut, with serving suggestions including warm blondies topped with ice cream for indulgent sharing.   

This convenience aligns with Bob’s Red Mill’s 40-year commitment to wholesome, homemade foods that foster family traditions.   

The Brown Sugar Blondie Mix joins a robust lineup of fan-favorite Signature Blends, including the recently debuted Cinnamon Swirl Coffee Cake Mix, award-winning Fudgy Brownie Mix, Golden Cornbread Mix, Classic Yellow Cake Mix, and Decadent Chocolate Cake Mix.   

These premeasured blends cater to busy lifestyles while upholding the company’s no-artificial-additives ethos, tapping into surging demand for easy, clean-label baking solutions.   

“Blondies are a timeless dessert, and our Brown Sugar Blondie Mix makes it easy for bakers of all skill levels to create something special to share,” said Daniel Barba, Vice President of Marketing at Bob’s Red Mill.   

“At Bob’s Red Mill, we believe homemade flavor starts with good ingredients, and our Signature Blends Baking Mixes help bring people together with scratch-quality treats.”  

Priced at US$4.59, the product rolls out nationwide at Amazon, Kroger, Wakefern, and Ahold Delhaize banners like Stop & Shop, with Walmart and Wegmans following in March 2026.   

This launch reflects broader US baking trends driven by premiumization and nostalgia for bar cookies amid health-conscious reformulations.   

Bob’s Red Mill, based in Portland, Oregon, leverages its farm-to-table sourcing, emphasizing stone-ground flours from US wheat, to differentiate in a crowded aisle dominated by conglomerates.  

Last year, Bob’s Red Mill launched three new specialty baking flours designed to elevate the homemade baking experience.

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