The product introductions are part of the company’s ongoing strategy to innovate around consumer snacking and dessert experiences in the Kenyan market.
The announcement follows Nyutu’s tenure as Acting MD since June 2024.
The launch was marked by the unveiling of two flagship products, LEA Premium Maize Flour and LEA Premium All Purpose Wheat Flour
The measure permits wheat to be imported at a 10% tariff, significantly lower than the EAC’s Common External Tariff (CET) of 35%
Kenya’s high reliance on maize, a staple that is highly susceptible to aflatoxins, has worsened the problem, with detection and surveillance mechanisms remaining only marginally effective