The launch of NOVABES expands Grupo Bimbo’s supply capacity for the bread, pastry, and tortilla categories, and consolidates the country as a key hub within its regional operations network.
The company intends to optimize its portfolio, strengthen the balance sheet and deliver sustainable longterm value to shareholders.
The initiative targets 32,000 farmers and promotes climate-resilient crops in the Grand South.
The deal reflects the company’s ongoing strategy to broaden its product portfolio and reinforce its position in the growing private-label snack segment.
The watchdog provisionally concluded that the merger is unlikely to raise competition concerns in Great Britain, largely because ABF’s bakery arm, Allied Bakeries, is expected to exit the market if the deal does not proceed.