This move is driving renewed growth in the mature baking‑mix category through licensed partnerships.
Mondelēz creates a new COO role, naming CFO Luca Zaramella to oversee global operations and commercial performance.
The menu’s artisanal appeal positions the chain as a go-to for celebrations, fostering loyalty in a competitive café landscape.
The openings bring the Global Pizza chain Papa John’s total footprint in Kenya to 10 stores and form part of a broader strategy by local operator Express Kitchen to deepen market penetration after two years of operations in the country.
The collaboration positions the products as indulgent, scoopable interpretations of the original snacks rather than direct replicas.