Baking & Snacks

The deal, confirmed in May 2026, transfers ownership of the brand and its St Johns bakery to GWF, which will integrate Abe’s into its existing bakery portfolio that includes Tip Top and Abbotts Bakery.

GoodMills highlights that the flours form a stable, soft, non sticky dough when mixed with water, simplifying line handling and cleaning for continuous production.

The results reflected a company navigating difficult macroeconomic headwinds while pressing ahead with its long-term brand strategy.

With the acquisition, OV UK strengthens their position within the sweet inclusions category and supports the further development of manufacturing capabilities in the UK market.

Designed for active kids and made with quality ingredients such as organic oats, the new innovations are aimed at helping provide fuel for kids to explore and play.