Baking & Snacks

The company said a significant decline in breakfast cereal sales in the UK and Ireland had put the future of the site in Bromborough in jeopardy.

Pladis said the initiative will aid start-ups focused on food technology, health and sustainability.

This funding supports a multi-year initiative that has already resulted in improved productivity and reduced waste.

The blend is designed to make it easier for biscuit lovers to bake restaurant-quality biscuits at home.

The firm said the changes are part of a broader shift in how it pursues new growth.