Baking & Snacks

The company’s regional push is closely tied to its export strategy.

For Farmley, this investment represents a major turning point as it seeks to increase its market share in India’s quickly expanding dried fruit and nut sector.

Despite being created in partnership with the brand of rum-based coconut liqueur, the snacks are alcohol-free and have 81 kcal per 85g box.

The doughnut is the company’s third treat launched in just four months, following the launch of the Black Label salted caramel and nut doughnut and the Victoria muffin.

The partnership will bring each participating brand to life by fusing PepsiCo’s enthusiasm for producing world-class fan experiences with the high-energy excitement of Formula 1.