Seven Sundays launches Little Crispies cereal
USA – Seven Sundays, a cereal producer based in the USA, is launching a new line of cereals made with sorghum.
Dubbed the Little Crispies, the cereal comes in three flavors which the company provides detailed descriptions about. The cinnamon toast flavour is described as warm, spiced perfection with a touch of cinnamon in every bite.
The honey almond flavour is described as sweet, nutty, and naturally delicious with wildflower honey and crunchy almonds. The cocoa crunch flavour is described as a chocolate lover’s dream, with rich Dutch cocoa and real dates for a touch of sweetness.
According to the company, the sorghum-based cereal pops and crisps just like cereal made from rice and corn. It also contains more protein than quinoa. Little Crispies is also made with coconut oil and honey and lacks artificial ingredients.
“At Seven Sundays, we’re always looking for ways to think outside of the box and bring consumers something both nostalgic and new,” said Hannah Barnstable, founder of Seven Sundays.
Barnstable mentioned that unlike traditional rice cereals, Little Crispies are made with sorghum, an ancient grain that’s been a secret weapon in their mueslis for years. Sorghum, which is grown in the US, is packed with nutrients, and is naturally gluten-free.
Hannah and Brady, founders of Seven Sundays, decided to begin the company after discovering muesli in New Zealand and noticing there was a gap in American breakfast cereals which lacked clean, quality options.
Muesli is a cold Swiss breakfast dish, the primary ingredient of which is rolled oats. Traditionally, it is soaked in water overnight and eaten the next morning with fresh fruit, nuts, lemon juice, and cream sweetened with honey.
Additional ingredients, such as other grains, seeds, and dried fruits are sometimes added. Milk products such as yoghurt or plant-based milk, are now commonly added to both homemade and commercially packaged muesli recipes.
Most notably, the company uses upcycled cereals in its products. Upcycling is a sustainable second chance for food loss, dedicated to using by-products to their fullest nutritional potential, limiting waste and reducing climate change.
Seven Sundays partners with farmers and processors to identify and repurpose underutilized by-products, like tossed leftovers from oat milk production or the seedy leftovers of cold-pressed sunflower oil, into their products.
Since its inception in 2020, Seven Sundays has focused on minimising food waste by incorporating upcycled ingredients into its cereals. To date, the brand claims to have saved over 150 tons of waste from the food system through its innovative sourcing practices.
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