Pukka unveils five new savoury pastry flavours
The rollout spans multiple formats, from handheld slices to family-sized sharing pies, designed to appeal to both traditional pie lovers and adventurous foodies.
UK – Pukka, UK’s leading pie brand, is turning up the heat in the savoury pastry category with the launch of five bold new flavours, aimed at satisfying evolving consumer tastes and driving excitement across retail shelves.
The rollout, which began in September 2025, spans multiple formats, from handheld slices to family-sized sharing pies, designed to appeal to both traditional pie lovers and adventurous foodies.
The new lineup includes:
Hog Roast Slice: A hearty blend of pulled pork and Bramley apple sauce wrapped in golden pastry. Designed for on-the-go snacking, this slice can be enjoyed hot or cold and is available in Tesco, Morrisons, and Asda.
Thai Red Chicken Curry Parcel: Part of Pukka’s World Flavours range, this fusion pastry features chicken, sweet potato, and aromatic Thai spices.
It targets younger consumers seeking global street food inspiration and launches in Tesco and Asda.
Creamy Pepper Steak Pie: A rich, indulgent twist on a classic, this individual pie builds on the success of Pukka’s Chicken, Ham & Leek variant. It’s available in Morrisons, Asda, and Tesco.
The Big One Minced Beef & Onion: A new sharing pie format that amplifies one of Pukka’s best-selling recipes. Designed for family meal occasions, it’s launching exclusively in Asda.
Festive Pie: A returning seasonal favourite packed with traditional holiday ingredients. This limited-edition pie also supports Young Lives vs Cancer, with a donation made for every pie sold. Available in Asda, Tesco, and Morrisons.
The launch is backed by a national TV campaign, a PR push, and fresh social media content, reinforcing Pukka’s position as the UK’s leading pie brand, currently valued at £80 million (approximately US$107.64 million).
CEO Isaac Fisher said, “We’re constantly innovating to bring fresh flavours and formats that deliver for both consumers and retailers. This launch is about celebrating bold taste and seasonal relevance.”
With growing demand for convenient, flavour-forward options, Pukka’s new range is expected to boost category growth and expand the brand’s reach across demographics.
With consumer preferences shifting toward bold flavors, convenient formats, and authentic taste experiences, Pukka’s new savory pastry range strategically positions the brand to capture seasonal demand while appealing to evolving tastes among UK shoppers.
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