Higgidy launches protein-powered Potato Frittata Bites to elevate healthy snacking
Priced at £3.50 (US$4.71) for a pack of six (130g), the bites are now available at major UK retailers including Sainsbury’s, Waitrose, and Ocado.
UK – UK-based food brand Higgidy has unveiled its latest innovation in the chilled snacking aisle: Protein-Powered Potato Frittata Bites, a nutrient-rich, vegetarian-friendly snack designed to meet the growing demand for convenient, high-protein options.
The new Potato Frittata Bites are pastry-free and calorie-conscious, with each bite containing only 40 calories while naturally being rich in protein.
Made using free-range British eggs and protein-packed cottage cheese, these bites offer a tasty and nutritious alternative to traditional snacks.
They are available in two inviting flavors: Pulled Ham Hock & Extra Mature Cheddar with Smoky Ketchup and Emmental & Extra Mature Cheddar with Buffalo Sauce.
The Pulled Ham Hock variety combines outdoor-bred Beechwood smoked ham hock with extra mature cheddar cheese and a smoky ketchup center, delivering a savory and satisfying burst of flavor.
The Emmental & Extra Mature Cheddar version blends three cheeses: Emmental, cheddar, and protein-rich cottage cheese, with a pinch of Aleppo chilli and a spicy buffalo sauce centre, offering a bold and creamy taste experience.
Priced at £3.50 (US$4.71) for a pack of six (130g), the bites are now available at major UK retailers including Sainsbury’s, Waitrose, and Ocado.
This launch builds on Higgidy’s successful Snacking & Sharing range, which has contributed to the brand’s consistent 16% year-on-year growth by appealing to consumers seeking tasty, portable, and better-for-you snack solutions.
A spokesperson for Higgidy highlighted that the company is excited to expand its non-pastry credentials with the Protein-Powered Potato Frittata Bites.
The bites offer a convenient way for shoppers to boost their protein intake while enjoying bold, flavorful snacks.
This launch also aligns with rising consumer preferences for protein-rich foods made with clean, recognizable ingredients.
Higgidy continues its commitment to sustainability, too, reducing food waste by donating surplus stock to charity organizations such as FareShare Sussex, which contributed to over 24,000 meals in 2024.
These Protein-Powered Potato Frittata Bites reinforce Higgidy’s position as an innovator in savory snacking, combining convenience, taste, nutrition, and sustainability to captivate the modern health-conscious consumer.
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