Harvest Snaps introduces fresh packaging, new flavors to elevate snacking experience
The goal is to bring tasty, nutritious snacks to a broad range of consumers, satisfying the growing demand for snacks made from real veggies that fuel healthy lifestyles.
USA – Harvest Snaps, the popular veggie-based snack brand by Calbee America, has introduced updated packaging along with exciting new flavors to better appeal to today’s health-conscious consumers.
The refreshed packaging and flavor lineup began rolling out to retail shelves in October 2025, reinforcing Harvest Snaps’ commitment to delivering crunchy, wholesome snacks made from real vegetables.
Central to the packaging update is a prominent “Made with Real Veggies” seal displayed on the front and back of each bag, emphasizing the brand’s core ingredient promise.
The new design also highlights protein and fiber content more clearly to help differentiate the snacks in the crowded better-for-you (BFY)category.
The word “crispy” has been added to reinforce the satisfying crunch consumers love. An illustrative graphic explains how the whole legumes, including green peas, red lentils, and navy beans, are milled in-house to produce Harvest Snaps.
Alongside the packaging refresh, Harvest Snaps has expanded its flavor portfolio to broaden consumer appeal.
The Zesty Ranch flavor replaces the former Wasabi Ranch, offering a bold but familiar taste profile.
Another update is the Mango Chili Lime flavor, now made with red lentils instead of black beans, providing a new twist on its vibrant, tangy-spicy offering.
Further expanding the brand’s reach into fun snacking, the Crunchy Loops sub-brand has been revitalized with new packaging that evokes family, fun, and nostalgia.
It also welcomes the introduction of a new Crunchy Loops Original flavor, blending savory seasonings while delivering 4 grams of protein and 2 grams of fiber per serving.
All new Harvest Snaps flavors and packaging are certified Non-GMO and gluten-free, ensuring they meet clean label standards that many consumers prioritize today.
Maiko Shimano, Director of Marketing at Calbee America, noted that consumer preferences continually drive the brand’s innovations, from flavor development to packaging design.
The goal is to bring tasty, nutritious snacks to a broad range of consumers, satisfying the growing demand for snacks made from real veggies that fuel healthy lifestyles.
Harvest Snaps’ updates are timed to capture increased consumer interest in better-for-you snacks that are found in the produce aisle, reinforcing the brand’s positioning at the intersection of taste, nutrition, and natural ingredients.
This refreshed lineup continues to contribute to Harvest Snaps’ strong sales performance, holding a top position in the BFY puffed snacks category with over 10% growth year-over-year.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
