Dawn Foods expands Royal Steensma line of bakery coatings

USA – Dawn Foods, a major American producer and supplier of bakery ingredients and products, is expanding its Royal Steensma product line in the U.S. with the introduction of two new items, Blueberry Compound Coating and Hard Set Milk Chocolate Compound Coating.

Dawn Foods acquired Royal Steensma last year. With these two new items, which will be available in the U.S. in March this year, Dawn Foods will be able to offer a comprehensive range of premium coatings and almond paste for artisanal bakers.

Blueberry Compound Coating is the newest flavor of Royal Steensma Souplesse, a flexible, fat-based compound coating for decorating or enrobing pastries and breads. It reportedly offers easy melt, whip, and reuse capabilities, simplifying preparation for bakers.

With the addition of Blueberry Compound Coating, the Souplesse line now includes seven flavors, providing bakers with even more creative options. Blueberry Compound Coating can be used for applications like a drip on a Blueberry cake or as a smooth enrobing layer for pastries.

Royal Steensma’s Hard Set Compound Coatings join the existing Dark and White flavors, and are ideal for creating a rigid shell on sweet treats such as truffles, bonbons, and chocolate-covered cookies, the company says.

They are designed for bakers looking to achieve intricate designs without the need for traditional tempering, offering a creamy and versatile.

“These products offer bakers exceptional flexibility, allowing them to create high-end results while simplifying processes,” said Melissa Trimmer, CEPC, AAC, corporate executive chef and senior director of culinary at Dawn Foods.  

Melissa added that with Souplesse coatings like the new Blueberry flavor, bakers can enrobe, decorate, or whip it into mousse, while the Milk Chocolate Hard Set Coating provides a flawless finish for dipped and molded items. Both are freezer-thaw stable and easy to use, making them invaluable in any kitchen.

“Our investment in expanding the Royal Steensma line reflects our commitment to helping bakers grow their businesses,” said Sarah Hickey, vice president of marketing at Dawn Foods.

Hickey added that these new products combine innovation with the trusted quality Dawn is known for. By broadening the portfolio, the company aims to provide artisanal bakers with versatile solutions that meet evolving customer demands.

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