The debut of the Lay’s Potato Restaurant in Shanghai goes beyond celebrating the intrinsic value of the ingredient; it redefines the entire experience around the “farm-to-table” concept.
Visit focuses on farm practices, extension support, and possible joint work to raise output.
The new center aims to improve access to farm services, inputs, and knowledge across the region.
The government has started an investigation as rising imports strain domestic rice production ahead of the planting season.
The company plans to refine its own output as it seeks a bigger share of the local market.