Tiger Brands attributed this growth to its continued focus on delivering value for consumers, executing key strategic priorities, and enhancing efficiency through logistics optimization and value engineering.
The company highlighted that cracker sales were particularly affected by diminished consumer interest, and it plans to reinvigorate its Goldfish brand through increased marketing efforts and promotional activities ahead of the back-to-school season.
PepsiCo India’s food business led revenue growth in 2024, contributing 75% of the company’s consolidated topline.
The highest-performing division was snacks, treats, and beverages, which experienced a revenue increase of 6.1%, driven by double-digit growth in products like Oros and Jungle health bars.
Continuous portfolio optimization has been made possible by the company’s responsive management, guaranteeing resilience in the face of current macroeconomic events.