Bokomo Corn Flakes unveils toastier taste, new packaging in new transformation  

SOUTH AFRICA – Bokomo Corn Flakes, a South African household breakfast favorite for generations, has announced an exciting transformation, introducing a new recipe and refreshed packaging.

Promising a toastier taste and a crispier texture, the updated formula aims to elevate the morning ritual for families across the country.

Designed with the entire family in mind, the improved Bokomo Corn Flakes offer a delectable crunch and enhanced flavor profile. Packed with 9 essential vitamins, 3 minerals, and fiber, the product gives health-conscious parents peace of mind that their families are starting the day on a nutritious note.

Recent blind taste tests affirmed the product’s success, with consumers praising Bokomo’s enhanced crunchy texture, warm toasty aroma, and overall flavor. The revamped corn flakes outshined competitors, securing its position as a trusted breakfast staple.

“This milestone is a testament to Bokomo’s unwavering commitment to excellence and innovation,” said Langa Khanyile, Marketing Director for Foods at PepsiCo.

He added that, to have South Africans recognize Bokomo Corn Flakes as the best-tasting corn flakes in the country is a humbling testament to the incredible talent for the teams and the trust and love consumers have placed in for generations.

‘We are incredibly proud to celebrate this legacy as we continue to bring families closer, one crunchy bite at a time.”

The new recipe not only reinvigorates the taste experience but also strengthens Bokomo’s focus on creating moments of connection around the breakfast table. The brand’s campaign underscores its dedication to fostering family bonds with a breakfast that fuels the day ahead.

To mark the launch, Bokomo is running an engaging buy-and-win competition. Each box now features a QR code, which leads to a WhatsApp entry page. Shoppers can purchase a pack, scan the code, or message “Hi” to 074 666 0900 via WhatsApp, follow the prompts, and upload their till slip to stand a chance of winning a share of ZAR 500,000 (US$32,000) in cash and instant prizes.

Rewards include grocery vouchers, airtime, and electricity credits, adding excitement and value for loyal consumers.

Bokomo has also introduced a larger 1.4kg bag to cater to bigger families, reflecting its commitment to both value and quality. The new packaging aligns with the brand’s dedication to delivering reliable, delicious breakfasts that families can trust every morning.

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