Arabian mills launches premium brand ‘Master Mills’ as part of strategic growth initiative
Master Mills is positioned as a premium brand that delivers high-performance wheat-based products tailored for both commercial and consumer use
SAUDI ARABIA – Arabian Mills, a leading player in the Kingdom’s flour and feed industry, has officially announced the launch of its latest high-quality consumer brand, Master Mills.
The introduction of Master Mills marks a major milestone in the company’s ongoing transformation and strategic growth, aimed at diversifying its product offerings and expanding into new market segments.
Master Mills is positioned as a premium brand that delivers high-performance wheat-based products tailored for both commercial and consumer use. The new range will initially include specialty flours, bread mixes, and baking solutions designed to meet the increasing demand for convenience, quality, and consistency in the bakery and food service sectors.
“Our ambition with Master Mills is to raise the bar in terms of quality and product performance. It reflects our deep investment in innovation and commitment to serve evolving consumer needs across Saudi Arabia and beyond,” said Arabian Mills.
The company is showcasing the distinction and luxury of the new products from Master Mills at the Saudi Food Show from 12-14 May.
The launch follows a series of bold moves by Arabian Mills over the past year. Formerly known as the Second Milling Company (MC2), the company underwent a significant rebranding initiative in 2023, adopting the name Arabian Mills to better reflect its pan-regional ambitions.
In late 2024, the company made headlines with its highly successful initial public offering (IPO) on the Saudi Exchange. The IPO offered 15.4 million shares, representing 30% of the company’s share capital, and was oversubscribed by 132 times, raising SAR 1.02 billion (US$ 271 million).
Arabian Mills operates three advanced milling plants in Riyadh, Hail, and Jazan, with a combined production capacity of over 4,200 metric tons per day, making it the largest flour miller in the Kingdom.
Alongside its existing brands, Finah (for flour) and Kamil (for animal feed), the new Master Mills brand will help the company address a wider spectrum of customers and industry needs.
The move also supports Saudi Arabia’s broader Vision 2030 objectives, including strengthening local food security, supporting national industries, and reducing reliance on imported food products. With Master Mills now entering the market, Arabian Mills is signaling a strong commitment to innovation, quality assurance, and long-term leadership in the region’s food supply chain.
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