ADM introduces ADM FarmView, new information management tool for farmers
USA- ADM has unveiled a new mobile app and website portal option from Bushel, a leading software technology provider for the agricultural supply chain, to enhance the purchase of grain from farmers in the United States and Canada.
This new app and website portal replaces GrainBridge, which will be no longer available after Friday, Aug. 25.
Bushel, based in North Dakota, US, has worked with ADM over the past year to transition the key GrainBridge technology features into a new app and desktop experience using Bushel’s intuitive interface.
The new digital platform gives farmers easy access to near real-time information to increase efficiency in their operations, including scale tickets, contracts, settlements, and cash bids.
Additionally, commodity balances that will allow better visibility of open storage, delayed price contracts, delivered unpaid balances and more will be coming soon.
“ADM FarmView is a premium experience to serve our customers at the highest level possible. We are always looking for ways to improve the digital experience for our producers and provide them with the information they need in a fast, efficient way,” said Doug Roose, vice president of Producer Marketing at ADM.
Roose added that joining the Bushel network is another important step in our digital evolution to deliver relevant, valuable, and secure information to producer customers across the US and Canada.
The Bushel platform has become a central hub for information and transactions powering more than 2,600 grain facilities and managing nearly 45% of grain origination in the United States and Canada, totaling almost 10 billion bushels.
Moreover, Bushel continues to maintain the standard of secure, permission-based control in data sharing. Both growers and grain-buying facilities maintain control over when and how their data is shared throughout the supply chain.
“When large grain originators such as ADM are added, the network effect increases. The digital infrastructure becomes more robust and provides further opportunities to improve efficiencies for both agribusinesses and farmers,” said Jake Joraanstad, chief executive officer of Bushel.
Meanwhile, ADM recently announced that it is expanding its regenerative agriculture program, trademarked re: generations, in North America.
By the end of 2023, the program will expand to cover 2 million acres across 18 U.S. states and three provinces in Canada; and by 2025, it aims to cover 4 million acres globally.
“We’re proud of our groundbreaking work to support regenerative agriculture efforts, which was recognized with a grant from the U.S. Department of Agriculture through which we’ll direct more funding directly to producers,” said Paul Scheetz, AMD’s director of Climate Smart Origination, in a press release.
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