DPL Festive unveils new ciambella cake, four marble cake flavours at AFMASS Food Manufacturing Expo

KENYA – DPL Festive has expanded its baked goods portfolio with the launch of a new Ciambella cake and four new flavours of its popular marble cakes during the recently concluded AFMASS Food Manufacturing Expo held from July 2-4 in Sarit Expo Center, Nairobi.

The product introductions are part of the company’s ongoing strategy to innovate around consumer snacking and dessert experiences in the Kenyan market.

The newly launched Ciambella cake is a soft, ring-shaped cake inspired by traditional Italian baking.

According to DPL Festive, the word Ciambella is Italian, referring to the cake’s circular shape. The product is designed as an indulgent treat and is best enjoyed paired with a rich custard sauce.

To enhance this experience, DPL Festive has partnered with Zesta, a well-known household brand, to supply its custard powder. The custard is used to create a creamy sauce that complements the Ciambella cakes, offering consumers a richer and more satisfying dessert option.

 “Ciambella means more than just a cake, it’s your favourite slices brought to life in a moist, flavourful form. With the added touch of warm custard, we’re offering consumers a dessert experience that’s both nostalgic and modern,” said a representative from DPL Festive at the launch.

In addition to the Ciambella launch, the company also revealed four new flavours in its established marble cake line, namely Mint Chocolate, Chocolate Vanilla, Orange Chocolate and Vanilla Strawberry.

These new variants build on the popularity of the existing marble cake range while introducing bolder, more diverse flavour profiles to meet evolving consumer preferences. The cakes are individually wrapped for freshness and convenience, targeting on-the-go consumers, school tuck shops, modern retail shelves, and institutional buyers.

“These flavours are new to the market, and while our marble cakes are already well established, we’re creating awareness about these additions,” said the DPL Festive representative.

According to her, in the coming weeks, consumers can expect to find the new offerings at major retail chains such as Carrefour and Naivas.

The launch at AFMASS attracted strong interest from industry stakeholders and foodservice buyers, with the products positioned as ideal for both snacking and dessert occasions.

DPL Festive’s participation at the expo highlighted its commitment to product innovation and its growing focus on indulgent, ready-to-eat bakery offerings that meet the changing tastes of Kenyan consumers.

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